Elizabeth Baron is the founder of Immersionary Enterprises, LLC. Her goal is to apply creative and elegant solutions to create synergy between knowledge and experience. She is passionate about the use of immersive realities as a near-perfect communication platform for any company or organization that creates anything.
Prior to launching Immersionary Enterprises, Elizabeth was a Technical Specialist in Immersive Realities at Ford Motor Company. She was the driving force in the development and deployment of immersive vehicle verification technology at Ford Motor Company. She is the principal inventor of the Ford immersive Vehicle Environment (FiVE) process and technology, an immersive environment with high realism in experience, providing contextual data and real time global immersion for multiple disciplines across Ford. She then expanded FiVE to location-based actionable immersive storytelling for use in Design Studios and other locations where physical properties were used.
Elizabeth became the first Virtual Reality Technical Specialist at Ford, a position she asked to create so she could grow the technology within the Company. Elizabeth was awarded the highest individual technical award in Ford Motor Company, the Dr. Haren Gandhi Research and Innovation Award, honoring her career in immersive visualization and her technical leadership.